Working with our friends at Maclaren MRM, Oddly Studios produced a cross-promotion between Chevrolet and Hockey Canada as part of their participation in the Olympics in Vancouver.

Build Your own Rink

The promotion encourages fitness and participation while building pride for the Canadian hockey team, by encouraging people to build their own backyard skating area. This is a grand old Canadian tradition, and we were very happy to be part of the effort.

For this project, Oddly design handled all audio engineering, animation, graphics and image optimization. Our development team concurrently produced all code using placeholder graphics in a way that allowed the design team to flow in copy and images while following a separate track of creative reviews. This kind of modular workflow has since been used successfully on quite a few projects.