THE WORK/

Barbie Pink Pass

When the Ryan Partners and C.O.D. were given the task of creating “Barbie Pink Pass”, the online community for children, they knew there was one group who could deliver the variety of activities and games they needed, on time and on budget.

Oddly Studios, with a reputation for interpreting creative and integrating seamlessly into existing technologies, was the perfect choice for creating a line of exciting games. The games would need to be engaging enough to entertain young children.

The Oddly Challenge

The challenge for the group at Oddly would be to build activities that would be unlimited in entertainment potential, while respecting the rules of the content management system and the social community.

The games would need to fit into an existing social community system, where users could spend and collect points to use on unlocking extra surprises.

Solutions

Our solutions included integrating a custom interface between the games and the main framework. This allowed us to exercise full creative freedom, setting the game code apart from that of the main system they would load into. We could lock up activities and content, and release them when kids had participated enough to collect the right amount of points.

The activities we created included a greeting-card maker, a t-shirt customizer, and an app that let kids create their own music beats.

For each activity, we built it so that more content could be uploaded via the content management system, thus letting the world of Barbie Pink Pass grow.  As children participated in activities, they would gain points they could use to unlock that new content, whether it was stamps for the t-shirt customizer, or new sound loops for the “be a dj” app.