THE WORK/

K2 Mountain Sports

When K2 wanted to get the word out about their latest innovation in skiing technology – 5 Rocker profiles – they came to Oddly for clarity of communication, and passion for presentation in sound and images.

Rocker technology would be introduced to more than ninety percent of the company’s new line of skis and communicating how the technology works would be of utmost importance.

Consultation

Our consultation included a trip to the Canadian distributor of K2 products, where we met some great people. We talked about the brand, and got samples of the skis with the new technology. Later this would prove crucial in creating storyboards and 3D animations.

Design Steps

After the initial consultation, we got the ideas team rolling, employing skills in design, composition, visual effects and 3D modelling to design a narrative that would be as clean as a fresh sheet of snow. The excitement of the brand would be emphasized through crisp animation, vibrant use of color, and sound.

Completed Video

In all, six animated pieces were created, including the intro video. The promotions were designed to be rolled out first to internal teams at conferences, then released online to consumers in general as an assist to sales teams. To that end, we created various versions from DVD quality to web optimized.

The resulting video was extremely well-received, delighting conference attendees first, then the viewing public later.