THE WORK/
BMO Investorline
Bank of Montreal is one of the oldest and most respected brands in Canada.
To create interest in their investment services in a fun and creative manner, they worked along with STC Works (their strategic partner) to come up with a concept and messaging that would appeal to people with an interest in finances.
Oddly was brought in to consult on the technical feasibility of launching a trivia game that would let visitors demonstrate their knowledge of finances and challenge their friends as well. We worked alongside the teams at BMO and STC, interpreting the creative vision into an immersive experience that would allow people to play the game any time – online, offline, and with friends.
Campaign Units
The campaign featured fully functional ad units, a downloadable desktop application, and a facebook application.
The BMO Investorline Beat the Street game is a trivia game that lets players show off their knowledge of finance in a variety of rounds, including multiple choice, word jumble, and guess-the-date. Rounds are refreshed each day and served up0 to players to let them play through with new questions and challenge their friends in each round.
Ad Units
The ad units for the game are fully functional downsized versions of the complete game. From the beginning we constructed the campaign to use code and assets across the three versions of the game to save time and expense. The ad unit version of the game fits into IAB standards for wide distribution and mimics the play of the full game right in the page the ad is embedded into. These ads prompt to more play on facebook or with the full downloadable version.
Desktop Version
The desktop game works across Mac, PC, and even Linux. It uses the greater screen size available to make game play easier for young users or those with vision problems. Additional levels of play are available over the ad version of the game.
Facebook Version
For users who want to challenge their friends, the game is also available as a facebook application, and comes with options for sharing the game, keeping track of scores by round, and sending messages to friends to urge them to play. With such features, it becomes very easy for the game to be played by a wide variety of people, who have a common interest in finances and investment.
Technical Considerations
Oddly handled all the architecture for the campaign, creating flow maps for the best user experience. Our designers worked along with the creative team at STC to flesh out the concept, creating rapid prototypes to examine the best interface for each version of the game. Our technical engineers implemented all code, handling everything from the server setup to the facebook api.
This project was a great one to work on, and just the kind of multi-use implementation that we at Oddly love to get our hands on.
